Big Tobacco doesn’t see us as unique individuals. It sees us as easy money – as a target audience who is 40% to 70% more likely to smoke than the general population. We didn’t come out of the closet just to be labeled and stereotyped. We are artist. Dog owners. Amateur food critics. Film buffs. Don’t let Big Tobacco define us. We can do that ourselves. For help quitting, call 1-800-QUIT-NOW.